Hi everyone,
As you might all say to Fred Weiner, the marketing planner you have listened to for a while, “I do not want to be bothered my clients or new ones with text messages”.
Now keep in mind this is what we said about email, direct mail, newsletters and all the other marketing tools that have worked for our businesses. What I see is the constant shifting through the years of what works and what starts to lag in effectiveness as times change. These are simply called changing advertising Trends.
So at least look at the numbers that back up why you should text and then we can go through how to use it in a tasteful manner, just like an online banner, Facebook ad or direct mail piece.
- There are 52,083 Text message per second. Yes that stat is every second.
- There are 4.1 Billion Phones worldwide.
- 86% of Americans own a phone.
- 90% of emails are never read. I threw that in to remind everyone that email is considered spam to a high degree these days.
- 80+% of text messages are opened within 1 hour of receiving it.
- How am I doing here for stats? I wish I did the study, but I didn’t. A company names Swigg did and spend millions doing it. More about them later.
- Last year there were 1.56 Trillion text messages sent in America alone.
- 68.7% of Americans are frequent text users.
- Lastly, text message has tripled in the last 3 years.
Ok, good guy Fred Weiner gave you got all the stats about texting; are you sold on the idea that maybe you need to incorporate that into your marketing plan? Believe me it does not matter if you are a doctor or a Mortgage Banker, you need to jump on the bandwagon.
Today I want to introduce the idea to you and then in the next posting I will start talking about strategy.
Take a look at this video that reinforces my stats. Please think about this subject a little, with an open mind and send me some comments. This is new frontier marketing for most of us.
Until next time,
Fred Weiner
