Social Networking is dead?
Prince, or the performer known as Prince said so. The online tabloids are saying so.
Do I believe it? I think people’s habits have changed.
People just have other priorities and the social fever is gone. Like in Dentistry or business everyone is looking for that instrument that solves all the problems of a procedure. I used to have a room full of those solution tools.
The same holds true for Social Networking and prior to that Video’s, as being the latest fad. But I have found Mobile Marketing, as I have talked about for months, as a real engager of people and solid list builder. Take a look at LocalMobileEngine.com; They have a free trial and no credit cards are needed.
Truth be told, what we really want in online marketing is an integrator of tools that will make everything work together and engage more than 150 people. We can only have 150 people we can keep in touch with consistently and personally on social networks. Not much for all the money and time we spend.
Ok, so why are your social lists made of 15k people or followers, not worth $1.50 per month? If you do not engage the person in a conversation and get to know them then social networking can be a waste and you may be paying someone to much money to implement it or you are spending to much time doing it.
Let’s keep track of our goals.
1. Sell more cases to patients or clients in a tough economy.
2. Attract new people and contact information to funnel them to get them to your office.
So if it is Implants, Botox, Lanap or a Car dealer, you all have high ticket items that you want to sell and use other perks or incentives to get them to do so. The latest marketing technique that finally has statistically significant results to help you today is Mobile Marketing; Text, QR codes, Coupons, and a scheduled autoresponders series.
Your follow-up over a year on potential clients, lead, increases by 400% if you just do what I have been and continue to write about. You may have text reminder’s already through your computer for your patients or clients and this software is not what we are talking about.
I want to create a “Lead Generator” in my business. Ok, you do a mail coupon, quarterly newsletter, ad or sponsor a team etc. Nothing compares to Texting, and interacting with a person. Take a look at some marketing examples that LocalMobileEngine shows. I have found Clint Steiner, who Like Brian Spaeth many of you used in the past, is an expert at Mobile Marketing. He is Level 2 and works with an aggregator, which means his services are more complete and less expensive for you to use.
Remember Social Networking at $2k or more per month to maintain. This starts at $97 per month and he will do a mobile website for our group for free! Bottom line start a Free Trial at LocalMobileEngine.com . There are no credit cards needed. I will be going through the details of the whole system in each posting you read. Talk Thursday, Ciao! Fred:)
