Digital Marketing Overview
This class is conducted online over a four-week period. Each week features one live instructional class, and a follow-up Q&A later in the week, which is optional (but helpful) to attend.
The Digital Marketing Overview class will teach the basic principles, theories, and practices behind digital marketing for 2010 and going forward.
Topics covered in the class include:
- An overview of how digital marketing has evolved over the past 10 years.
- What a business should think about with regard to their online presence.
- A definition and overview of social networking, with an emphasis on the major players, including Facebook, Twitter, and Google.
- What Real-Time Search is and why it changes everything with how one markets their business online.
- Quick and easy things one can do immediately to analyze and improve their digital marketing plan.
This course can easily be taken in conjunction with any other course offered, including the Twitter, Facebook, and Google courses.
